Transformation was inspired by the Orisha of wind and change, Oya. Not one to be soft and subtle, Oya is the struggle of the butterfly to break from the cocoon, because sometimes life is pain, but the outcome is beauty.
Transformation is a statement and to give a challenge to the status quo. Why Purple Amethyst? Because this ia a jewel of a color, with irredescent quality in certain lights.
A matte, smudge-proof and buildable color, Botanica Irunmole likes to call it a lip paint. You are art, and you decorate your canvas in the way you want.